Le groupe de casinos français Joa racheté pour cause de dette ingérable

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Their machine performance is consistently very high, probably because they have such engaging games. But, if you visit with a group of friends, some will lose and some will win. They are using all of our products: This acquisition also supports our neighbouring casinos in Luxeuil, Gerardmer, Lac du Der and Santenay.

Our objective is for JOA to be a click and mortar provider of gaming entertainment to our customers in the future. This decoration uses black and white posters, and is consistent across all of our traditional table games areas. These digital tools allow us to provide a more integrated and consistent experience when our customers are in our casinos, and when they are away from our photo theatre casino barriere toulouse. Our largest single installation of these Interblock machines is a seat unit in Montrond-les-Bains—and in that casino, some of those 26 positions are outside in the smoking area.

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We are seeking to find a better balance by using more live tables and more electronic table games. Electronic tables have allowed us to introduce more females to table games. As we continue to grow our database nationally, and as we show our customers they can take their loyalty points earned online and use them in our brick and mortar casinos—and vice versa—we are developing a really dynamic offering that allows JOA to interact and communicate with our customers at a level each customer is happy with.

Electronic table games have proven to be an excellent way for us to introduce the likes of roulette to our customers at a low denomination.

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The Organic electronic roulette tables from Interblock have been very successful for us. We are using a different style of decor in our live tables area to create a different ambience. They enjoy the place by visiting with friends, which is very important for us.

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Manufacturers such as Aristocrat and Scientific Games often help the group propose new products that helps JOA seduce our clients. Within this, our objective is to develop Groupe JOA.

We are developing Groupe JOA by both building new venues that allow us to have new conversations with consumers—such as you can see at Lac du Der—and through acquisitions. Our JOA team were very confident this was a strongly themed game that would allow us to generate real player excitement around its exclusive placing on our casino floors.

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I believe we are the only operator in France to put so much emphasis on developing non-gaming amenities. We are using digital screens in our venues, Apps and other technology products so our connected customers can keep in touch with JOA wherever and whenever they want to. They dance, they eat, they play, and they party. When the group of friends leaves, they can see positives and be positively reinforced that the casino is an entertainment destination.

They are not visiting our properties just to gamble.


We want to offer consumers a casino product that is different to what they have in their mind. Everyone in JOA understands that the quality of our food is very, very important to make sure alchemy joa casino customers are happy with our non-gaming product. In fact, electronic roulette is now our number one table game by revenue, whereas it used to be traditional online casino forum philippines. By the end of this year, all of our casinos will be equipped with them, making us the only French casino group to have such product consistency.

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The more exposure consumers have to our JOA brand, the higher our awareness. If you visit a casino and lose and you are on your own, you leave without winning. Such brand extensions allow us to keep feeding the brand.

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